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Chart of the Week - Crisis of Confidence

Global Economic Confidence Trends: Consumer confidence has collapsed all around the world this year, nearly matching the pace and magnitude of the drops seen during the global financial crisis and pandemic panic.


We have never seen consumer confidence collapse to this degree without taking business confidence down with it (and a subsequent downturn/crisis taking hold).


Indeed, pattern-recognizers might notice that consumer confidence was the first to collapse in 2008, only to be followed by business confidence shortly after.


Of particular intrigue is that the gap between Consumer confidence vs Business confidence reached a record level in July — eclipsing the previous record set in June 2008. The concern is that business confidence now “catches down”.


While these are all “just surveys”, the message is clear and consistent: people are saying that things are bad. This is actually in line with what the leading indicators are pointing to in terms of the global growth outlook, and frankly in line with the economic logic and intuition of how these things normally play out.


An unusual cycle, yes, but with many familiarities…


chart of global economic confidence trends: business confidence vs consumer confidence

Key point: Consumer confidence has collapsed.





NOTE: this post first appeared on our NEW Substack: https://topdowncharts.substack.com/




Best regards,

Callum Thomas

Head of Research and Founder of Topdown Charts


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102 Comments


4zb5bsnxm
3 days ago

The global drop in consumer confidence is striking—now nearly matching 2008 and 2020 levels, while business confidence lags behind. That record gap in July is a warning sign. As the old saying goes, big fish eat small fish, and this cycle may force a catch-down. For market watchers, the data points to more turbulence ahead. Check the trend analysis at fish eat fish for deeper context.

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v7cztusuh
Jul 14

The gap between consumer and business confidence is indeed striking, echoing the pre-2008 signals. Honestly, dealing with all this economic anxiety takes its toll, which is why I switch over to a quick session of arrow puzzle to reset. Solid research as always.

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Jul 11

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